How operators are finding success with branded concepts

How operators are finding success with branded concepts

Done correctly, bringing in external food concepts can have a positive effect on sales. The University of Pittsburgh opened a branch of Burrito Bowl, a burrito/rice bowl/smoothie concept targeted at college campuses, in 2016. Sales at the unit have increased 60% since its opening due to its location near a campus sports complex and offerings of post-workout smoothies.

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